Define a World Class Health Centre within the context of the current Canada Health Act
Identify and promote opportunities that a World Class Health Centre would create
Identify our current health care strengths, and the roadblocks in becoming a World Class Health Care Centre
Strategies
Planned media conference, which included international, national and local speakers
Capitalize on the media's interest by promoting the uniqueness of the partners, which included the Saskatoon & District Chamber of Commerce, Saskatoon Regional Economic Development Authority, the University of Saskatchewan, the Synchrotron, and Saskatoon District Health
Target investors, existing health service businesses, policy makers, researchers, health, support services, institutional providers, economic developers, international synchrotron communities, national pharmaceutical investors, venture capitalists, media, health professionals, insurance Companies, HMOs, Aboriginal health services, national SHINs, IT and software developers, nutraceutical representatives, SAHO, government representatives
Results
Obtained high profile national and local media coverage, establishing a conservative audience/circulation reach of approximately 100,000
Generated over 30 minutes of electronic media coverage including national coverage
90% of all media coverage included presenter, sponsors, speakers and conference chair
100% of the media coverage included one or more of 2020 Health Vision key messages
Generated awareness of the 2020 Health Vision message and the four partners supporting this unique initiative generated by the health services opportunities committee
Provided networking opportunities to the health business and service community
Helped delegates learn from examples of others and develop their own plans for health opportunities
Generated dollars for to facilitate further growth and awareness in health services
Educated and promoted the opportunities for business services, education, research and development in health services
Signed document between the Canadian Light Source and the synchrotron in Japan creating history and media opportunities
One of three conferences nominated for the National Award from the Canadian Event Industry Awards in the category of “Best Conference”
