Lead the team through setting goals & using the right methods to goal attainment. Enable team members to feel they have a real stake in the project by including them in problem-solving and decision-making.
Clear communication about goals and objectives, roles, responsibilities, performance, expectations and feedback. Effectively influence and persuade clients and the team to ensure success.
Ability to understand position of the other person and focus on solutions rather than problems is the key to effective negotiation on a project for a win win situation.
Few conferences or events stay on schedule, under budget with no major problems. Limited resources and time, changing demands and new circumstances are guaranteed to happen. The ability to stay focused and effective in stressful situations is the key to my success.
Being solution focused and results oriented to move the timeline forward.
Start with the conference theme, catchy slogan & logo, short & inspiring statement that captures the conference value, create branding that is versatile, send save the date with strong message, split up recipients of all pre-conference marketing into groups based on interests & send personalized messages,
e-mail marketing: template that will reflect the branding, enticing subject line, easy on the eyes, use testimonials from previous year’s attendees, send on Tuesday mornings; exhibitor prospects, ad spec s and exhibitors’ hall sign ups that can be downloaded or sent via e-mail; connect strategy and creative for consistent messaging by having the website the same look as all the marketing materials; use social media strategies to build audience growth, explore mobile marketing, build email data base and send creative reminders, easy online registration with back up for manual, send out teasers, offer rewards to encourage attendees to refer colleagues, popular keynote speakers, use social media during the conference & set up beforehand to encourage attendees to Twitter their experience or share photos on Flickr; keep attendees engaged after the conference; give attendees a place to ask questions & compare notes (blog); ask for easy-to-use questionnaire that carries the same branding.
